Why Invest In Social Media Marketing?

4 Reasons Why

Social media strategy has been proven to increase sales, building brand loyalty with both new and existing customers. Why? Because it is seen as a discovery tool – comparable to media outlets, consumer reviews, and reports. 

Year over year, the number of global internet users continues to rise. According to DataReportal, the total number of internet users around the world grew by 192 million in the past 12 months. This is the growth of more than 500,000 new users each day!^[1]f

Is your digital marketing strategy keeping up? Start by creating, or even perfecting, your social media marketing.      

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Our top 4 reasons to implement a strong social media strategy:o

1. It’s Cost-Effective

• Whether your budget is $1/day or $1,000/day, social media marketing is the most cost-effective advertising on the market today. To get started, most social media platforms do not require a paid subscription or registration – both a user account and a business account are free! 
• Implementation of paid advertising can be targeted to fit your budget based on criteria that you set including target audience, location, age range, and more. Your ad is customized to your goals! If you aren’t quite ready for paid advertising, you can explore organic ad placements at no cost! 

• Being cost-effective is crucial as it helps you accomplish a greater return on investment and helps you to hold a larger budget for other marketing and business payments.

Here’s an example of How Social Media Helped Cisco Shave $100,000+ Off a Product Launch reducing costs and thereby improving their return on investment.

^[1] Digital Around The World, Data Reportal, January 2022 https://datareportal.com/global-digital-overview

2. It’s Perfect for Engaging Customers

Social media platforms are a great way to reach more of your audience and convey your brand message. Over 72% of the population uses a form of social media, according to Pew Research. One of the best reasons for your business to be marketing through social media is that your customers are already spending time on these platforms. By performing simple market research you can determine which social networks your target audience uses the most. 

Here’s a real-life example of how researching the nuances of our client helped determine the most advantageous social media networks to be on.

3. It Improves Brand Loyalty

In a saturated market like today’s, a customer has multiple brands to consider. While these customers are debating on which brand to explore and engage with, brands that have a social media presence stand out from the crowd as a safer and more reliable option than others. Having a social media presence makes it easier for your customers to find you and connect with you. 

Brands that have a consistent presence on social media can attract customers and continue building strong, loyal relationships in an informal manner. Typically, brand loyalty and customer satisfaction go hand in hand. Since developing a loyal customer base is one of the main goals of any business, social media should be the main component of your strategy. Some great examples of how brands manage to build loyalty with their customers are Apple, Nike, and Coca-Cola. 

Brand Loyal Examples

4. It Increases Traffic

One of the major benefits of social media is that it helps to increase your website traffic. When you share content on a social media platform, customers are provided with a click-through option to explore your website, obtain additional information, or purchase a product. 

With the introduction of social media networks, you have a powerful tool at your fingertips. In a matter of seconds, your brand can be seen, shared, and discussed with people around the world. Social media marketing provides increased sales, brand growth, and customer engagement. These benefits, in turn, provide you with valuable insight into your customer’s needs and allow you to differentiate and customize your marketing strategy.