Best E-commerce tips and tricks
Adopting a good e-commerce strategy is crucial for the growth of any online business. Whether you have been at it for less than a year or for over a decade, it is imperative to have a clear strategy. With the ever-growing saturation of online businesses, in order to ensure consistent growth of your business, solid competitive research analysis and the implementation of a clear plan are a must. In this article, we will take just a few minutes to give some direction and simple tips. If when you are finished you have more questions, please feel free to contact us for a free consultation. A member of our team would be glad to talk with you.
These tips and tricks will help you quickly boost your online business sales.
- Make A Good First Impression with Web Design
Unlike a traditional brick-and-mortar store, an e-commerce store relies solely on a website to educate, engage, and move consumers through a sales funnel. Investing in a creative site design improves the customer experience from the first click and establishes credibility to your business. - Write Great Product Descriptions
A product description can make or break a sale. Your product description needs to be short but effective, quickly highlighting the features of each product. A product description that is too wordy can be off-putting for consumers. Try writing your descriptions in a few sentences and utilize bullet points to highlight key features. Appropriate product descriptions will also support search engine optimization across all platforms.
Tip: Research keywords that customers are typically using to search for products like yours. These keywords should be utilized in your product description. - Use Well-Optimized Product Images
High-quality images and fast loading speed will assist with keeping your customers engaged. Customers waiting a long time for a product image to load may get impatient and move on to the next store, resulting in a lost sale. - Add A “Continue Shopping” Button
Many customers purchase multiple items on e-commerce sites. Multiple purchases can be attributed to dollar amounts, enticing discounts such as “free shipping on orders over $xxx”, and more. Offering a “Continue Shopping” button on a customer’s check-out page can assist in the process of keeping the customer active on your site. This single-click call to action is an easy way to assist with increased revenue and support overall site analytics such as bounce rate. - Social Media Should Not Be Missed
A rapidly growing outlet for digital communication, sales, and overall outreach are Social Media. Social platforms can boost your sales by raising brand awareness and expanding your customer base. Many of the main social media networks include Instagram, Facebook, and Twitter. These platforms assist in reaching as many customers as possible by exploring various target markets, organic social postings, and paid advertising.
Tip: Ensure you are able to stay active on all live social media platforms. Any “forgotten” platforms with little to no activity can do more damage than not having them at all. - Offer A Wishlist
Providing an option for customers to save products to a wishlist can turn a reluctant customer into paying a customer. Not only can a wishlist provide a customer time to continue shopping over a longer span, but it also allows a customer to share desired products with friends and family to purchase from directly.
Tip: Ensure wishlists are easy to add new products, review, and checkout. - Be Mobile Friendly
Nearly 3 out of 4 dollars spent in online purchases today are done so through a mobile device. Optimizing your site for mobile device usage will give the best possible experience to your customers. It is crucial to ensure everything works and looks as good on mobile as it does on desktops.
Tip: Google has a free, mobile-friendly test tool that shows how your site will appear on mobile. This tool also suggests what improvements you can make to enhance your site for mobile use. - Allow Customizable Products
Customers want a connection and control over their final purchase. An easy way to accomplish this is to offer customization of products. Personalized messages, sizing, colors, and other factors offer your customers a unique product while creating an emotional tie to their purchase. - Embrace Reviews
Studies show that a consumer will look at a company’s reviews prior to making a purchasing decision. Does the company have recent reviews? Are the reviews positive? Does the company take a personal approach and reply to reviews on each platform?
Soliciting new reviews will continue to help promote your business organically and increase your SEO ranking. It’s important to offer a quick and easy way for the customer to write a review. Whether you utilize a reputation management company, or you personally encourage reviews through website communication, customer reviews support new engagement and assist with maximizing product quality. - Invest in SEO
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page such as Google or Bing. Typically, the higher the ranking, the more traffic you receive. Utilizing keywords, engaging content, and informative blog posts is a great way to increase your organic SEO ranking and land your website on the first page of search engines.
According to Forbes.com, “the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. “
Tip: SEO is like the stock market – it is ever-changing. Your SEO strategy should evolve on a continual basis to ensure you are ranking for the trending keywords. This is not an overnight process and takes dedicated research and time.
As digital marketing continues to grow and evolve, so should your e-commerce marketing efforts. Investing in a proper digital marketing strategy that focuses on your target audience and overall goals should be a top priority.
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